The Indiana Tourism Association (ITA) advocates for the value of tourism in Indiana’s economy and promotes best practices among destination marketing organizations statewide.

As the state’s leading trade association for tourism professionals, ITA champions tourism as a key driver of economic development. The association provides programs that promote high standards in tourism bureau operations, professional growth, and strong government and community relations. Through these efforts, ITA strengthens Indiana’s tourism industry and enhances the quality of life for both visitors and residents.